Why You Have A Failing Blog & How You Can Make It A Success
Blogging is not easy.
*This probably goes without saying to those of you who have been blogging for about a year and seeing no level of success.
*I know all too well how difficult it can be to get a blog to become successful.
*I have been blogging for over three years now, and I have made so many mistakes along the way.
*But the thing I am most proud of myself for, despite my many failures, is in NOT QUITTING.
*Most people give up right before they are about to see real success.
*If you are a blogger and feel as if all you are doing is for nothing, read this article.
*Because believe me, if you keep going and keep on educating yourself, you will see success.
If you quit…then you will undoubtedly FAIL.
Note: This article includes affiliate links. If you click on them I make a small commission at no extra cost to yourself. If you find this article helpful and would like to support my work, then kindly use the affiliate link (no pressure though).
Why You Have A Failing Blog & How You Can Make It A Success
Here are some of the major reasons as to why you have a failing blog. Below I will list the reasons for your failing blog and I will also give you solutions to each of these problems.
1 – Problem: You’re Not Promoting Enough
Right off the bat, the number one problem that many bloggers are making is NOT promoting their content.
Many bloggers simply write and then expect Google, or whatever blogging platform they are writing on (Medium, Vocal, Newsbreak) to distribute their content.
And I get it.
Many bloggers are not marketers. We just want to write.
Marketing is not many of our fortes, and trying to learn marketing can be a challenge unto itself.
However, writing alone is not going to bring you the traffic.
you have to understand how many blogs are being created a day. You have to take into consideration how many blogs you are competing with.
Think about how many businesses and companies also have blogs and the AUDIENCE.
Today, most people value video over written content (however, do not let this dissuade you from writing).
Simply writing and then thinking people will find your work in a sea of information will cause you to give up.
Because this train of thinking will not bring you the results, you want.
So, what can you do to remedy this?
Allow me to show you.
Solution:
Now there are two ways that you can promote your work.
The first way will be through Free traffic, and the second way will be with Paid traffic.
Free traffic is what I tried for years, with little to “mediocre” success. Free traffic can be advantageous; however, it is only advantageous as you grow, once you have built up your presence on social media or built up your email list (and this is perhaps the most important thing you need to focus on regarding traffic).
Once you have a community, then that FREE traffic becomes a reality.
But it takes time, luck, and a lot of effort to build up that community, and this is easily one of the best solutions to this problem.
Now, if you have the time and are not in a rush, then posting consistently WILL give you that community you will need to get that consistent traffic.
Creating a Facebook group, creating a Youtube channel, or having an email list (or you can work on all of them) will be all you need to promote your work.
Now, if you want fast traffic and instant results, you will want to go with paid traffic.
I know that paid traffic is not the ideal way they want to market their work for many.
But believe me, FREE TRAFFIC takes much too long for you to build that community.
I use paid traffic to get traffic to my blogs and BUILD MY EMAIL LIST (This is VERY important).
In paying for traffic, you can be guaranteed that you will get traffic to your site.
And this traffic can potentially turn into email subscribers.
The paid traffic sources I use are Taboola and Ad.fly.
Taboola is a great platform to get traffic to your blog for as little as 5 cents.
And when I say traffic, I am talking about AMERICAN TRAFFIC for 5 cents.
If you are new to ad marketing, this is VERY VERY VERY GOOD.
5 cents for USA traffic is AMAZING!
What this basically means is that if you spend $5 a day you can get 100 clicks to your site.
This is NOT bad at all.
You can sign up to Taboola.
Now, how ad marketing works is as follows.
Step 1: Sign in to your Ad Manager back office
Step 2: Create a Campaign. You will be able to pick what geographic area you want.
Step 3: Place how much you are willing to run ads for a day (I usually go with $5, and then I track that for a week)
Step 4: Track your campaign throughout the week
It is this simple.
Now, if you think spending $35 a week is too much, just think about how much you WASTE on Ubereats.
Jeezus Christ, I just ordered Ubereats, and it was $25.
I usually get Uberats three times a week. That is $75 right there.
Instead of ordering out, make the sacrifice and just have ramens for a week or two and use that money on Ad marketing,
If you get traffic and focus on building an email list, the sacrifice will be more than worth it.
2 – Problem: You’re Doing This As A Hobby & Not As A Business
This was a huge problem I had done for about a year and a half.
I was simply writing my thoughts with no business plan in mind.
I simply thought my writing alone, coupled with the ad revenue, would give me the earning that I desired.
Boy, was I ever wrong.
What I did, and I am sure many of you new bloggers are doing, is seeing my blog as a hobby or outlet and not as a business.
I allowed myself to think ad revenue would be all I needed to have a sustainable income.
But this way of thinking only stifled my economic progression, and I know it is doing the same for many of you, especially if you are focusing on Google Ads.
I personally use Ezoic.
They pay much better than Google ads.
So, if you are not going to earn money from your ad revenue, then how do you earn money with your blog?
Solution:
As I said, many see blogging as a hobby and not a business where you are failing.
How you are going to earn money from your blog is going to be through:
Affiliate marketing
Selling your course
Consulting
Building an email list and promoting for business or other bloggers (Email lists are SO important)
Whatever it is you are blogging about, know that there IS an affiliate program that you can promote on your site to earn more money.
A great place to start affiliate marketing will be with Amazon Associates.
It’s easy to begin and start, and you can potentially earn a sustainable income with Amazon Associates.
The next way can be through selling your course. People love online courses, as courses help them fix an issue they may be struggling with.
You don’t need to be on camera. You can simply have audio and slideshows to share your course.
Consulting is another option.
Help people with their issues, and you can charge them an hour for your time and skills
Email marketing.
This is one of my favorite methods for earning more revenue from my blog.
If you have an engaging email list, you will sell, promote and earn more with your email list.
Businesses will pay you $100s to $1000s for a link in one of your email promotions; no hyperbole.
BUILD YOUR EMAIL LIST…YESTERDAY!
3 – Problem: Your Readers Have No Reason To Come Back To Your Site
What is your site about?
What would be reason enough for people to revisit your site?These are two questions I never really asked myself.
As I mentioned, I simply wrote my thoughts out on a given day and then just expected traffic to come to my site.
Solution:
An easy solution to this problem is to have a seven-day challenge or exercise that you are promoting.
This will keep readers curious and ENGAGED with your site.
They will return to your site because they will be eager to see what they can learn or how the exercise will help them in their daily lives.
People like to have instructions, and they like to have a step-by-step process on how they can fix problems in their lives.
Simply give this to people, and they will return to your site.
4 – Problem: You’re Not Collecting Emails
Perhaps my BIGGEST mistake when starting as a blogger was NOT collecting emails.
I remember back when I got started; I received around 25K visitors a day to my site.
And of those visitors, I didn’t collect ONE EMAIL.
Had I collected email back in my early days, I would have had such a huge traffic source.
Many bloggers focus more on building a social media presence and completely forget about the emaillist.
And this is going to hurt you in the long run.
Emails are the most important source of traffic for ANYONE doing business online.
Solution:
“In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.”
The solution to this problem is to COLLECT EMAILS simply.
The email autoresponder service I use is Getresponse.
If you are serious about earning money from your blog, you need to collect emails.
Not only do you have consistent traffic, but you can also market affiliate links, products, and as mentioned, you will be able to get paid from businesses, companies, and other bloggers for sending out an email on their behalf.
When you have an email list, you have YOUR TRAFFIC SOURCE.
Read my article, “The Importance Of Growing An Email List” to get a better understanding of why you need to build an email list.
Icon for I Hate My Job n Boss
I Hate My Job n Boss · Wed
The Importance Of Growing An Email List
You might not like to do it, but you need an email list if you want to achieve success in your business. This is because it’s much easier to market yourself to people already interested in your company rather than constantly trying to find new people. When you have a list of potential customers interested in buying things from you, the marketing becomes much easier because you are just targeting people already on your side! The Importance Of Growing An Email List: The Benefits of Having a Large Email List It is said that the key to success in business is networking. You want to make sure you always contact people who could potentially help you on your journey. One way to stay on top of this is by having a large email list. Not only can an email list be a good way to keep in touch with your customers, but it also allows for more control over your marketing strategies. The more emails you have, the more potential connections you have out there. You’ll Easily Get Messages to Customers Email marketing is one of the most effective ways to reach your customers. An email is a personal form of communication that your customers will appreciate receiving. It is less intrusive than calls or texts, but you can still convey messages that are just as important. You can send messages to keep your customers updated with new products or services, specials, discounts, announcements of events, etc. Get Visitors to Return Gathering and maintaining a customer base with email marketing is a strategy that many business owners will find worth the investment. With this tactic, companies can market directly to their customers, maintain a high return rate on new shoppers from past campaigns, and promote new merchandise or services with easy-to-understand emails. Email marketing is one of the most cost-effective marketing methods available for any company. Emails Are Personal Email marketing has been around for decades and is one of the most common and cheap ways to communicate with others. The people on the other end don’t know who you are, so they can help bring your message to an audience. This makes it great for marketers because they can create a personalized email with surveys, contests, or anything else they want as long as it’s legal. However, the recipients of these emails might find them annoying, and some people find spam emails unethical. Huge Companies Love Email Lists Many companies will pay you for your email list. If you have a list of potential customers, then the companies you contact will want to do business with you. The more customers on your list, the more money they will give you, which can turn into a great way to make money. Huge companies love email lists, and they will pay you for your email list. You Own Your Email List When you have your own email list you have a traffic source that is 100% yours. This is great because tarffic from social media accounts can be taken away from you at any moment (assuming you go against the social media’s policy). You’ll Make More Money Having an email list will allow you to promote affiliate offers, will help you earn more from Ad revenue if you have a blog that monetizes with Ad revenue, and you can sell your list to potentials small and large businesses. Emails Builds Trust Email is more than just a communication tool. It can build trust, which helps strengthen relationships with coworkers, clients, and employees. Business owners need to take some time each year to review the email addresses on their contact list. Consider that some people may have left or changed jobs, meaning you will need to update your contacts. And then there’s the issue of spamming. How To Grow Your Email List: Tips On How To Collect Emails From Your Audience Lead Magnets Lead magnets are free gifts that incentivize people to leave their contact information and join up for future updates. A lead magnets allow you to build a larger email list by providing incentives such as helpful content or giveaways to those who sign up for your updates. Create A Poll Polls are a great way to get your followers and customers engaged. You can ask questions that you know they will be interested in and build better relationships with them while collecting their email address to grow your list. Polling your readers allows you to quickly and easily grow your email list. It also increases engagement with followers because it doesn’t feel like spam. Creating polls can be accomplished through channels, including SurveyMonkey, the Facebook ads manager, or google forms. Once your poll is live, give away an incentive for each person that fills it out to boost response rates. Offer a Coupon Offering coupons are also a great way to get more emails list. Everyone loves a deal and promo offer. By giving away discounted offers to people who sign up to your email list, you can grow your email list in a very quick time. Use a Popup Email Optin Form Email marketing has been a strategy for many years and has proven to be one of the most effective methods of communication. One of the most under-used tools in email marketing is a popup form. A popup form that asks subscribers to provide their email address will grow an email list quickly by capturing people who would not otherwise give their information. Create A Private Group In Facebook Facebook has many features that help marketers to grow their email list. For one, Facebook allows you to create private groups that can be used for your business purposes. Private groups are groups of people who agree to share information but not with anyone else on Facebook. They have a different photo and can have a secret question that only group members can answer to join the group. Sign Up To Getresponse The email autoresponder I use is Getresponse. If you’re looking for a simple input of data to generate an email campaign, then Sign Up To Getresponse (use my affiliate link and get your first month for FREE) is the way to go. This email marketing service allows users to register with their company’s domain or purchase their own for about $15 per month (for 1000 subscribers) and send out automated emails personalized to customer interests. The user can also create lists of subscribers and create various campaigns to suit any business need. Conclusion: The Importance Of Growing An Email List In conclusion, email marketing is still a valuable tool in the world of digital advertising. It’s inexpensive and personal and can be tailored to one’s specific needs. With email marketing, you can reach your audience individually, and these messages are delivered directly to people who would like to hear from you. Use email marketing wisely and avoid spamming
5 – Problem: You’re Not Building A Community
Get rid of this “If you build it, they will come” mentality.
Writing your work and just hoping it will take off will not work.
And you may have already gotten this from the article thus far.
You have to think about building a community if you are trying to earn money online.
Solution:
The solution is to focus on BUILDING THAT EMAIL LIST, create a Facebook group, maybe start a Youtube Channel.
Whatever you do, make sure you are building a community.
6 – Problem: You’re Not Staying Consistent
Not staying consistent is something I think all of us have succumbed to at some point in time.
And I get it.
It can be challenging to keep writing and keep delivering content when you aren’t seeing the numbers that you would like to see.
But in not staying consistent, you are just setting yourself up for failure.
Solution:
The solution to this is to simply SCHEDULE your work.
If you have your blog, you can schedule your work for the week or the month.
You can do the same thing on social media platforms.
Tools such as Buffer allow you to schedule your pins, images, videos for the month.
So all you need to do is sit down for a day or two, grind and place your work in these tools to be scheduled on days you want to upload.
If you find staying consistent challenging, I highly recommend that you check these tools out.
How To Fix Your Failing Blog: Just Never Give Up
If you are thinking about quitting on your blog, DON’T QUIT.
I know how frustrating it can be to put in so much effort to get NOTHING back.
But when this happens, just try thinking differently.
Read more tactics and strategies, invest in a course, follow successful bloggers.
If they did it, then you can as well.
0 Comments